Magento Enterprise Edition is the high performance, scalable eCommerce solution for fast-growing and large businesses. It has the enterprise-class features and the flexibility you need to create an eCommerce solution tailored to your unique needs. And it helps you drive more traffic to your store, convert browsers into buyers, and boost online revenue.
Magento’s also an object-oriented PHP Framework that can be used to develop modern, dynamic web applications that tap into Magento’s powerful eCommerce features.
Magento supports a Web template system which generates multiple similar-looking pages and customizes theme:
Magento provides a basic theme which sets up an eCommerce website. The theme is designed for customizing all pages by adding or editing the PHP, HTML and CSS. Magento users may install themes which change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable with Magento installations. Themes are installed by uploading theme folders via FTP or SSH and applying them using the backend admin system.
Magento developers have created Magento plugins which extend its basic built-in functionality. Magento users can install modules by downloading them, and uploading them to their server, or applying a module’s Extension Key through Magento Connect Manager.
Magento allows users to integrate several different domain names into one control panel and manage more than one storefront at a time from a single admin panel.